Tru By Hilton

The Tru by Hilton in Chicopee, MA, incorporates contemporary standards and guest expectations for today’s traveler. With an open lobby plan, efficient room layouts, and a focus on guest interaction, the Tru showcases architectural elements, spaces, and amenities with exciting and colorful materials. The design of this project was a strict application of the prototype.

Big Idea

A true-to-brand Tru by Hilton that transforms a strict prototype into a vibrant, guest-focused experience through contemporary materials and open design.